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Archive for February, 2009

Chicken or the Egg? Is it SAVE jobs or CREATE jobs?

February 19th, 2009 1 comment

All of sudden, everything I read in this new economic stimulus plan is about helping to create or SAVE 3.5 million jobs, when, in fact, this new federal stimulus plan was supposed to actually CREATE up to 4 million jobs.  This is a wakeup call and it is time for you, the American public, to get informed, stand up and speak your mind. Use the Internet to send emails to your senators and congressman.  With today’s speed of transparency, there is no reason that we, the American people, can’t find out exactly what is going on in our government in a moment’s notice.   

 

Hopefully some of the new initiatives that are being set in place will assist the American family’s homeownership problems. At lunch today, I was talking with someone who is no different than any of us, in that, his family is way upside down in their home.  They owe about $220,000, they paid $260,000 and the house appreciated to about $280,000 but is now worth, on a good day, about $175,000. 

 

I told him some great news, “Since you are paying your mortgage on time, you don’t qualify for the HOPE Now program, but you will qualify for the new $1,000 credit per year (max three years) for paying your mortgage on time.”

 

Okay, let’s work this one out.  Let’s say I pay $2,000 a month on the example above on a six percent mortgage.  I get a $1,000 tax credit per year for three years.  Let’s focus on this year.  That means, in reality, I would only pay about $1910.00 per month.  Sounds like a great plan, I save a little money each month and I have no chance to refinance my home ever because I am so upside down, due to no fault of my own.  And maybe 15 years from now the home values in my neighborhood will finally come back.

 

Now as I discussed in my previous writings, if I quit paying my mortgage for 60 days my bank will start working with me.  On this example, they will cut my mortgage to $160,000, give me a mortgage at four percent for 30 years and my payment goes to $1200.00 per month.  So I can save almost $10,000 per year every year, not counting the astronomical amount of interest I save each year.  Or I can keep paying and be 100k upside down and qualify for $1,000 per year for three years credit.  WHAT!! Are you kidding me?!  Who thought up this plan?  In comparison, let’s examine a project that IS included in the stimulus package. 

 

Congress included $38 million for wetlands restoration that the Obama administration intends to spend in the San Francisco Bay area to protect, among other things, the endangered salt marsh harvest mouse!

 

Now, I am not pointing fingers at any one person but House Speaker Nancy Pelosi and her $30 million mice may not be a smart investment for our country. Let’s see – save a mouse that has probably been around for a few thousand years or save a few hundred home owners, teachers, or jobs.  I just don’t get it.   Now don’t start calling me – I am “green,” but I’m not detached from reality.

 

Saving jobs is a priority but at what expense?  I say let the auto industry file bankruptcy. If the government is so worried about the jobs, then they can guarantee the reorganization, but you have to solve the problem.  The union mentality doesn’t work today and needs to change. I found it very funny when the CEO of General Motors was thanking the union presidents for their support in drafting their new solvency plan to Congress.  Why not thank the union for helping the company go down the drain?  Hey, here is some good news, we won’t have to change the logo for G-M; we can just change the name to Government Motors (GM).

 

Bottom line; fix the housing problem, get the money to the bottom and eliminate the trickle down affect.  Until then, little – if anything – changes. 

 

Happy Investing!
James Dicks
 
 

 

President Obama applies for HOPE NOW!

February 17th, 2009 No comments

Okay – so not really.  But seriously think about it.  Here’s what it would look like.  President Obama is sitting at the kitchen table at the White House, yes, the White House in Washington DC; this is, after all, his personal residence. He looks at his finances and immediately determines that he has to do something and soon. There is no way he can afford to continue paying his current mortgage and interest on his home, the White House.

So, he tries to call a mortgage broker, but this proves to be difficult as he can’t find a mortgage broker still in business.  The president then decides to call his bank – the bank of China.  He tells them that he needs to refinance his mortgage. 

The bank says, “No problem Mr. President, your account is in good standing with us.” 

The bank then orders an appraisal and comes to find out that the president’s primary residence, the White House, is now not worth what it was, in fact the White House has dropped in value by more than 30%, making the president’s current mortgage more than the value of the home. Join the crowd, I say.

The president then has to decide what to do and to make things worse he just realized that he had an adjustable rate mortgage with a pay option ARM and the mortgage is set to adjust in the next few months.  No way will he be able to afford the new payment.  So, he calls the bank again and asks for help. 

The bank says, “Sorry Mr. President, there’s nothing we can do for you.  I would suggest that you call and apply for the HOPE NOW program.”

But WAIT, the representative at the bank says, “I’m sorry Mr. President but you don’t qualify, you are current on your mortgage.” 

The president then says, “Yes I know, I also have perfect credit.”

The bank representative replies, “Well, I am sorry there is nothing I can do for you, if you are 60 days late then we can give you a four percent fixed rate for 30 years, as well as lower your mortgage amount to 85% of the current value.  But right now you are current on your mortgage.  When will you be making your next payment?”

The president, now frustrated as every other American that owns a home today is, says, “You have to be kidding me, the only way to get help is to stop paying my mortgage so that I can qualify for help.  That doesn’t make any sense!  If I am going to be late then you can have this old White House, I don’t want it anymore…it’s just not worth it.  I can do a deed in lieu of foreclosure and walk away. The Bank of China can foreclose and sell it to someone for 30 cents on the dollar while I am going to go buy the new White House next door for 30 cents on the dollar and start over.  So, what if I have a ding on my credit, it’s a onetime issue and I can be done with it!”

This is only a parable, but in reality the majority of American home owners are facing this exact same situation.  Why should I be a financially responsible home owner and pay my mortgage on time only so that my neighbor can stop paying on his/her home, live in it for the next year or so rent free and then walk away from it, only to have the bank take it back and sell it for 30 cents on the dollar?  Or my neighbor just stops paying for 2 months and then applies for the HOPE NOW program, only to get a new re-forecasted mortgage for 85% of the current value, fixed for 30 years at four percent? This makes absolutely no sense. You can forget about any stimulus plans because if you don’t solve this problem quickly then the majority of home owners are going to just walk away from their home loans. This must be solved first. You solve this problem and you instantly put money in the pockets of American consumers. The consumer sentiment goes up and the economy gets real stimulus.

To examine this plan in greater detail, I invite you to read my blog at www.jamesdicksblog.com entitled I Need a Job – Not Stimulus. I have laid out a comprehensive plan on how we can get money flowing to consumers, as well as from consumers to business.  All we have to do is do it.  Like I always say, “If you always do what you have always done then you always get what you have always gotten.”

Happy Investing -

James Dicks

I Need a Job – Not Stimulus

February 10th, 2009 1 comment

I just listened to the current U.S. Treasury Secretary Timothy Geithner layout his economic plan; the problem was, the only thing I really heard was that he would be getting us details in the next few weeks, a web site they are currently working on.  I can’t take it any longer, this is getting ridiculous, all I know is that making money is harder, keeping a job is harder, getting a job is harder, and paying bills is harder.  Forget about talking about home values or the real estate market.

The stimulus package the U.S. Congress is working on would raise the government’s commitment to solving the financial crisis to $9.7 trillion, enough to pay off more than 90 percent of the nation’s home mortgages.

The $9.7 trillion in pledges would be enough to send a $1,430 check to every man, woman and child alive in the world. And according to Congressional Budget Office data, this is 13 times what the U.S. has spent so far on the wars in Iraq and Afghanistan.  Whatever….

Next, you would expect me to pull out the charts and graphs, but that’s not going to happen. I am not an economist, I am your next door neighbor, and you know the one.  I am the one that has seen my property value drop like everyone else in America, the one that has a vacant house next to them, the one that sees foreclosures in the neighborhood, the one that knows people losing their jobs, the one that is unfortunately laying people off, the one that can’t get business loans, the one that is suffering many of the same economic issues you are facing.

Listen, I can’t give you the magic formula to a successful economy, but what I can do is tell you what I think would make a difference and that’s what I am going to do.  I will let the smart people figure how we can do it.  I hear ideas everyday and some are good, well thought out and some aren’t.  Maybe my idea is one you feel is not well thought out, but that’s okay, at least I will get it off my chest and feel better about it.  I just hope and pray that someone along the way gets a small idea from what I’ve written and that idea will make it into the system somewhere…somehow.

As I write this, Fed Chairman Bernanke is speaking on TV.  I just heard him say something about what we are doing in certain areas is working.  One of the senators just cracked a smile to a fellow colleague, rightfully so. I don’t know of anything they are doing to help me, my customers, friends or family.  The problem is it is a trickle down effect from the top down and what we need is a flood up effect from the bottom up.

You want to make things take off quickly do something that helps the masses now, and thanks but no thanks, a $600.00 stimulus check won’t help anyone but Wal-Mart. So in an organized thought here is my basis for an economic plan form the bottom up.

First anyone in America that has a mortgage, let’s start with a primary residence, the federal government will take some of the bail out money and use it to help reforecast these mortgages. Yes, some will benefit and some will be penalized but in the end we all will be better off.  As mentioned above, we have enough money to pay off nearly all mortgages.  We don’t need all of the funds, so that’s good.  Let’s reset all mortgages to 85% of the current tax assessed value, not appraised value but tax assessment.  This does numerous things; one is that it gets consumers in a much more positive mind set.  Do this and then let the University of Michigan do their poll on consumer confidence and I bet it goes up.  Most people in America that own a home fall into a few categories; they stopped paying their mortgage and are awaiting foreclosure, they are paying but paying late, they’re paying on time but wish they weren’t, because all of these people most likely have  the same circumstance, which is their home is valued less than what they owe.

By re-forecasting the mortgages to 85% of the current tax assessment, the banks will get a new loan, one that actually has real value.  The home owner gets a mortgage with hope, one that they can now afford and one that has room to appreciate in value.  The re-forecasted loan will be 30 years fixed at 5%, and assumable.  The bank now has an opportunity to package the performing assets with real value and sell them to the secondary investment community.  The federal government can provide some assistance, as already outlined, by assisting investors with low interest loans and guarantees.  This cleans up the banks so that they can start making new loans. 

The banks will not be bogged down with home loans and chasing down their assets through foreclosure, what they will be able to do is focus on getting money to small business, thus starting from the bottom.  Allowing the money to flow to these small businesses will increase the opportunity for job growth.  As to the re-forecasted loans, banks will give forbearance as to the difference of the original loan amount and the new re-forecasted mortgage.  The government will waive any mortgage forgiveness rules and the banks in exchange will get an agreement that allows for the opportunity to recoup their initial investment or pass that opportunity along to the inventors that end up buying these newly re-forecasted mortgages. 

So, if you have a home that was worth $300,000 and your loan was $280,000, with a current tax assessment of $220,000 the new re-forecasted mortgage would be $187,000.  If in the future you ever sell your home you would owe the current lien holder of your mortgage the original amount of your current loan. That means sometime in the future the bank would have the possibility of collecting $93,000….no interest, and basically this would go to the government since they are backing the loans.

You may add a formula that includes an appraisal to go along with the tax assessment so that you could re-forecast the loan based on appraised value or tax assessment, whichever is lower.  That way you get an entire industry back off the ground; this would open the door to tens of thousands of appraisals immediately.

Mortgages and Home Equity Lines of Credit (Helocs), would be wiped out under my plan, but only up to 85% of the tax assessed value.  So, if you are under 85% of the tax assessment you wouldn’t get any help other than the fact that the homes around you go from vacant to occupied, foreclosures are stopped in their tracks, and home values start to appreciate again.  Furthermore, the economy gets better, which should be enough help for anyone.  The institutions forgiving their 2nd mortgages and Heloc’s get a tax credit for the forgiven amount to use toward their tax liabilities.  The mortgage forgiveness rules would be waived for these as well.

Next are the people that don’t own a home and feel they are getting the short end of the stick.  No problem I got something for you too.  The government will offer a 100% LTTA, not LTV, this is Loan to tax assessment not Loan to value.  It can be 100% of tax assessment or appraisal whichever is lower.  The rate is at 5% fixed for 30 years and assumable.  You have to show that you can pay the mortgage.  This is not a low or no document loan it is a full doc loan.

This gets the housing industry off and running, as well as the new home market and quickly eliminates bank owned properties from their inventories.  Lots of benefits to the industry here, title companies, real estate agents, builders, laborers, banks, local and state income increases through taxes and closing cost.  Wow, this would really stimulate the economy quickly and starts from the bottom up, it helps all of us. Even the Fortune 500 companies and the big “fat cats” sitting behind the helm of these companies will benefit. 

As a spillover from all of this, local and state governments can start to get back on their feet by having a new tax base, new homes sales coming out of the banks foreclosure departments and increasing the taxes collected by these governments. Better yet, because the homes are all backed by loans based on 85% of the current tax assessment, there is plenty of room to start seeing appreciation, literally in the next tax year, thus helping out these local and state governments by allowing them to increase their tax base.

Let’s talk credit; all the way around, this is a thorn in my side and one I see lots of questions from people on this topic every day.  We don’t need a band aid for our economic problems, we need a long term solution that will ultimately make us better off as the great country that we are.  I don’t want to be like Japan and be talking about the lost decade.  Basically the 90’s were lost in Japan because they waited too long.  We are moving in the right direction but let’s finish this now. 

The federal government will come out with a new credit scoring system. YIKES, I hear it already from the lobbyist, and from the worthless blood sucking credit reporting agencies out there.  I say keep your mouth shut and leave the elected officials alone.  The credit scoring system is a scam, it doesn’t work and it is time to fix it.  The FICO score is one of the reasons we got to the point we are today.  The government can create its own scoring system even if our tax supported government competes with the credit reporting agency – I say great!  You want to play you have to pay.  You want money or help from the government then you will have to use the new government credit scoring system.

Anyone that has had a foreclosure on their credit report during the last 24 months will have it removed, purged from their credit file. No longer does bad credit stay on your credit report for 7 years, we change the 7 years to 4 years.  Of course, the entire credit reporting system needs to be overhauled.  If the credit reporting companies can charge you to keep your credit clean let’s have a federal credit reporting agency and pay them.  The money can go to help reduce the national deficit.  The credit reporting agency can’t complain about it, competition is good for everyone.  This restores even more confidence in the American public.  Some people will take advantage of this and some people that should not be borrowing will but in the end it makes consumer confidence sky rocket.

That brings me to jobs; consumer confidence goes up, credit extension is restored, people’s homes are now sitting with appreciation.  What do you think will happen? People will go out and spend money, when they do, business will need to carry more inventory, they will need to hire more people, manufacturing will have to go up to keep up with supply, and you get jobs, lots of jobs. Businesses are making money again, and when they make money they pay their employees more, everyone is happy, and our economy is thriving.

To make sure that we don’t end up where we were and are, we have to put checks and balances in the system; eliminate low doc loans, eliminate no doc loans, and eliminate creative adjustable rate mortgages.  You buy what you can afford.  You need to refinance…no problem you must have equity in your home. The forgiven debt on the re-forecasted mortgages, seconds and Helocs, can be negotiated on the refinance.  But in the end the home must stay below the 85% loan to tax assessment, you can’t borrow more than 85% of tax assessment.

The rest is hard and easy, meaning you can’t have a budget and maintain spending if you don’t have money coming in.  Let’s start with the states that are going out of business.  Have the government step in and give the states zero percent loans, a giant debt consolidation loan, BUT the only way that the states can do this is to present a balanced budget within 90 days, much like congress required the car manufacturers to do.  They gave the car manufacturers a bridge loan, told them to come back in 90 days (which they are about to do) and when they show them a balanced budget and a feasibility of success for their business model the government they will loan them more money.  We should do the same thing for the states.  Of course, once you do this you get jobs flowing again on the state level.  The money that is ear marked for infrastructure will now get the states to focus on the job at hand instead of playing a shell game with cash flow.

And speaking of infrastructure, I don’t know all the numbers but I read somewhere that we are planning on spending about $38 billion on infrastructure in the U.S. in the coming years.  Thirty Eight billion, are you kidding me?  I am talking about pure infrastructure projects.  We should double or triple that amount!  It can’t hurt, it creates jobs, some states will get more some will get less but let Congress fight it out.  The only caveat is the money, if for pure infrastructure, no pork.  I saw China was spending $40 billion just on telecommunication infrastructure growth.  One special area of infrastructure and they are spending more than we are.  We are spending less than China on our entire infrastructure growth!

More on a balanced budget, as we start to cut those much needed projects and hard to make decisions on programs, we have to remember just like in business, if you wait too long to cut it’s too late.  Cut now so that you can be around to build later.  You will be able to add these programs back as you make more money but for now you have to get to a balanced budget.  You will also have an easier time to plan for your budgets on a local and state level as everyone is living in a home that is 85% of the tax assessment. The appreciation will kick in quickly allowing for more revenue, all the real estate closings that will be taking place will help the tax income go up for the local and state governments. 

Now for some not so exciting tax increases.  Overall we cut taxes, maybe even consider a flat tax.  They can argue this one in Congress too, but what we want to do is get everyone paying their fair share and increase taxes on things like cigarettes.  Cigarettes kill you and kill everyone around you.  So, if you want to smoke them, then you can pay more per cigarette. Use the extra tax money for the governments on a state level, as the tax collected would be higher in areas of where more smokers live thus creating more of a burden on a particular state’s health care systems.  Some of the taxes can be used to help people break the habit, lowering the tax collected in the long run, but exponentially lowering health care cost.

Increase tax on alcohol; all the same reasons for smoking apply to alcohol.  It kills people; people who drink it and people who don’t drink it.  You want to roll the dice then you have to pay to play; I don’t mean a small tax I mean an increase of, 20-30 percent.  Yeah, I hear it too.  The lobbyists are screaming at the top of their lungs… too bad.  Smoke a cigarette and drink a beer, great but we have to raise money.  A “use” tax is better than a general tax, everyone pays their fair share of taxes, but use taxes are for the people that specifically use a certain product.  I am not opposed to increasing sales taxes across the board.  We need to promote savings not wasteful spending. 

The wasteful spending and carefree borrowing mentality of the last 25 years is why we got here.  We need to be a nation of savers.  Yes, this contradicts some of what I said about increasing consumer confidence to get people spending money but that is natural, and people will spend when they feel better.  What we need to do is to get people to think before they buy.  Do you really need a new refrigerator, or are you better off saving for your children’s education.  I can guarantee you that if you do the above, people will go out and spend money to stimulate the economy and they will be able to find a job.

The best of both worlds – a job and stimulus.  Government, wake up! This is your wake-up call; we need stimulus from the bottom up not this high level garbage I am listening to on TV.   I listen to it every day and I have no idea what they are saying.  Just give me a job!

Happy Investing!

All my best

James Dicks

www.whoisjamesdicks.com

How to stop debt collectors – What they don’t want you to know

February 9th, 2009 2 comments

I thought that it was time to address this topic specifically.  I have been getting questions on www.jdfn.com and some of my other sites about collection agents/collectors.  We are all experiencing this or know someone who might be experiencing this very upsetting situation. I personally am not immune; before I made my first million I was going to the school of hard knocks.  I believed that my way was the only way and that no one could tell me a better way to accomplish something.

Well, that didn’t work out to well for me, so I went into the Marine Corps.  But I had my share of bill collectors following me around.  Then after the Corps, I got into real estate and made my first million.  One small problem, no one told me about money management or diversification.  Okay, maybe they did and I didn’t listen.  Come to think of it, my grandmother always told me “not to put all my eggs in one basket.”  That didn’t sink in until I found myself over-leveraged in the real estate market in the late 90’s.  The banking and lending industries were similar to what we are experiencing now although just not as bad.

Thus my next bout with collectors.  Since then things have gone pretty well but I have learned a lot more about consumer debt and what bill collectors can and cannot do.  I won’t cover all of the specific issues in this one post, but what I will talk about is something very specific.  Something that collection agencies don’t want you to know about.  Are you ready?  The consumer debt statute of limitation.  That’s right there is a statue of limitation on consumer debt. 

Here is a little information that you may want to follow.  First and foremost, get the collection agency to stop calling you.  This doesn’t mean the original credit grantor but the collection agency. You have two options to get the phone to stop ringing.  First, hire an attorney and then let the collection agency know.  As soon as you do this the collection agency can no longer contact you at all.  They must go through your attorney.  If they don’t, they will be in violation of the fair debt collection practice act.

Second, send a “cease and desist” letter notifying the collection agency that you want to have all telephone communications stopped and all further communications in writing.  This also serves as a record in writing of what they are telling you.  When they call you they normally make all sorts of threats that are most often illegal in nature. (See a sample of a cease and desist letter at the end of this post.)

Now for the best part, the statue of limitations, all states have their own laws regarding consumer debt and what the statute of limitation is for such a debt. The statute of limitations on a written contract is 5 years from the date of last activity such as the last payment on the account. If they get a judgment prior to this they can extend that date indefinitely. The statute applies to the state where the debt originated.

The statute of limitations on debt in Florida puts a time limit on the amount of time you can be sued for a debt.

Oral Contract: 4 years

Written Contract: 5 years

Promissory Note: 5 years

Open-Ended Accounts: 4 years

To be clear, the statue of limitations starts ticking on the day of your last activity on the account with your original creditor. This date of last activity can be found on your credit report.  If it is older than 7 years it most likely won’t be on your credit report and shouldn’t be on your credit report.  In either case, it would be more than 5 years old so it would be a candidate for the statue of limitations.

Anytime you take an action with an account, the statute of limitations is restarted. Making a payment, making a promise of payment, entering a payment agreement, or making a charge using the account can restart the statute of limitations on an account. You will want to be careful to not restart the clock, 

For example, let’s say you have an old debt and a bill collector is harassing you.  If the debt is close to being 5 years old, but you know the debt is your and you want to pay it off.  You should wait until the 5 years is up, then you have a much better chance of negotiating a lower settlement amount as the collection agency doesn’t have a leg to stand on to sue you in court for a judgment on the debt.  They may try but they won’t get past summary judgment because of the statue of limitations.  You still owe the debt and they may still send you letters but they won’t be calling you because of your cease and desist letter.

Some debts don’t have a statute of limitations. This includes federal student loans, child support in some states, and income taxes.

It does not:

Prevent the debt from being placed on your credit report.  Credit reports will or are supposed to keep accounts for 7 years, so if you have a late payment or a charge off, 7 years later the negative post on your credit report should be taken off.  The debt won’t be erased; if the debt is legitimately yours, you still owe it.

Some excerpts that are pertinent to you from the Fair Debt Collection Practice Act:

§ 805. Communication in connection with debt collection

15 USC 1692c

Fair debt collection practice act

(c) CEASING COMMUNICATION. If a consumer notifies a debt collector in writing that the consumer refuses to pay a debt or that the consumer wishes the debt collector to cease further communication with the consumer, the debt collector shall not communicate further with the consumer with respect to such debt, except—

(1) To advise the consumer that the debt collector’s further efforts are being terminated;

(2) To notify the consumer that the debt collector or creditor may invoke specified remedies which are ordinarily invoked by such debt collector or creditor

§ 805 15 USC 1692c

(3) Where applicable, to notify the consumer that the debt collector or creditor intends to invoke a specified remedy.

If such notice from the consumer is made by mail, notification shall be complete upon receipt.

(d) For the purpose of this section, the term “consumer” includes the consumer’s spouse, parent (if the consumer is a minor), guardian, executor, or administrator.

§ 808. Unfair practices

15 USC 1692f

(1) The collection of any amount (including any interest, fee, charge, or expense incidental to the principal obligation) unless such amount is expressly authorized by the agreement creating the debt or permitted by law.

A sample Cease and desist letter:

*********************************

Debt Collector’s Name
Address
City, State Zip

Re: Account Number

Dear Debt Collector:

Pursuant to my rights under federal debt collection laws, I am requesting that you cease and desist communication with me, as well as my family and friends, in relation to this and all other alleged debts you claim I owe.

You are hereby notified that if you do not comply with this request, I will immediately file a complaint with the Federal Trade Commission and the [your state here] Attorney General’s office. Civil and criminal claims will be pursued.

Sincerely,

*********************************

Armed with this information you should be able to, at minimum, start answering your phone again.  No more hearing the phone ring and automatically get a feeling of anxiety. When the phone rings it won’t be that harassing bill collector anymore, and if it is there are lots of attorneys out there just waiting to sue them for breaking the law.  It’s now time that you empower yourself with the knowledge to take control of your financial security.

All my best

James Dicks

www.jamesdicks.com

Business Owners – Back to Basics

February 6th, 2009 No comments

For all business owners out there, it’s time to get back to basics. Remember how you got started, and remember what got your business off the ground in the first place? Today the economy is spiraling out of control, we are in a recession, and sadly, it might get worse before it gets better. BUT – that’s okay; we can look at this unfortunate economic scenario as a necessary evil. It’s like trading the stock market, what goes up must also go down at some point. In fact, this may be just what we needed most.

I know you are probably saying that I am a raving lunatic but before you do I urge you to keep reading. Many of us who built a business from the ground up and who have rolled through the last five to six years found ourselves somewhat complacent. Things were going very well, lots of customers and we were making money. Then all of a sudden (and it really was all of a sudden) most businesses felt the down turn hard. The business owner may have seen it coming but it was almost a shock as we saw it and then started to feel it but we didn’t believe it was really happening. All of a sudden revenues dropped and new business or potential new business evaporated, leaving you with nothing but overhead. As a result, we just received the reports of a national 7.6 percent unemployment rate.

All of this “is what it is.” However, there are things that you can do if you are not already doing them to rejuvenate your business and re-motivate yourself. This is the time to get back that what you used to do. Start working your business, get off the couch and find the passion that helped you build the business in the first place. Dig in and make a stand; never accept failure. Your business was good and can be good again.

You will find that your new sense of determination will fuel a growth you never thought possible in today’s economy. Be warned though that you will have to do things that are difficult and make tough decisions. You will have to do things that you don’t want to do and in some cases you will procrastinate too long. But you must start taking action and develop a proactive approach to conducting business immediately if you want to succeed.

A great place to begin is to look at your overhead and all your expenses. Start with the biggest ones first. Know this; if you are saving money you are making money. Your primary goal should be to build a healthier business for tomorrow by creating a more efficient business today. You probably have already released some of your work force, and you will most likely need to lay off a few more. This, unfortunately, will be a tough thing to do but the second and third level of layoffs will be even tougher. All layoffs are difficult but most likely you are getting down to people who may have been with you for many years. Just keep in mind that if you hold on too long, there will be nothing left for you or any of your employees.

You have to get your expenses under control, you need to get your budget in line so that during slow months you are breaking even and during good months you are making money. At the end of the year, your company should post a profit, maybe more than it did when times were better as you have trimmed the budgetary “fat.” You are a more streamlined company and should run much more efficiently.

When it comes to business development in an economy such as this, first consider opportunities that are close to home. Try to review all your revenue streams to see if there is any stone unturned that will help you increase revenues by yet again using efficiency with your current customers. See if there is anything else you can do for the customer base in these tough times. Go back to the basics; pick up a phone and call your customers. You are mining for gold and your customers will offer the best place to do that. You don’t want to be testing a bunch of new marketing efforts while simply hoping for a good result. If you spend a dollar for new customer acquisition you better be able to tie that dollar spent to a dollar earned. During these rough economic times you just don’t have the luxury of throwing money at marketing.

In the end, you should be re-motivated. You can dig back in to get to know your company again, redevelop your personal passion for the business, foster the relationship with your employees that really want to be there; the ones that take ownership – the ones that will help you rebuild the dream – the ones that believe in what you are doing.

In tough times you are forced to make some very critical choices, you can either make them or not. But if you fail to make the hard decisions, you will find yourself past the point of no return. What I mean is, you will suffer cash flow drain, you will divert money from positive areas to sustain not so positive areas, and you will try to carry too many employees. If you make these important choices and you make them sooner than later, you will find yourself actually hiring new employees and creating jobs as your company begins its new growth stage.

Your business is not unlike a city or a state. Our mayors and governors need to do the same thing you’re doing by cutting their budgets and effectively planning ahead. Just because you have money coming in doesn’t mean that you shouldn’t cut expenses. It’s these expenses that will add up to savings and ultimately increase your bottom line. When the money starts coming in again you simply add more to the bottom line.

As a result of the current weak economic conditions, some good people will have to be let go, some good programs will be stopped. This is unfortunate but a necessity; you can’t simply keep spending if you don’t have the money. We have been doing this as a society for 25 years, now it is time to pay up, and as we move into the future let’s all plan to live a little more debt free.

As always – Happy Investing

All my best

James Dicks

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