Your Most Valuable Business Asset
The ability to conduct business efficiently in your specific area of expertise is certain to be one of the most critical aspects of your daily routine. In these difficult economic times, the unconditional professional skills of making things happen in your business will set you apart from the rest of the competition. Most times it’s your staff that puts you over the top; they are the ones that make things operate effortlessly and profitably.
When you think about it, you’ve spent quite a lot of time and money training your staff to accomplish the tasks that have, up to this point, helped to craft a successful business. But today’s environment is forcing business to stockpile cash and other assets, and the fastest and most efficient method of increasing your internal cash flow is by cutting the payroll; or is it? You won’t get an argument that it might be the fastest method but it may not be the most cost effective approach in the long run. While things may be volatile today, bad situations always have a way of improving.
Your staff is not only a trusted group internally but your employees have, no doubt, created positive and productive relationships with your customer base as well. They know your product better than anyone and they also know your customer. That is a very important combination because positive customer relations are more likely to translate into future sales.
While many businesses believe that the customer base is the most important asset of any business they couldn’t be more wrong. Without a highly skilled group of employees there would be no customer base. Each individual has their strong points; most probably have more than one to offer. Develop an understanding of everyone’s string points and assign the right person for the right job. Your staff comes in everyday and deals positively with your customers; they keep the books on track, handle the new orders or answer the phones. They do hundreds of other things that can’t even be quantified; they do their jobs so well that you never seem to have a problem. Things run like clockwork because your staff holds it all together.
Don’t get me wrong, there are times when things haven’t run as smoothly as I’d like but that’s why management exists. Sometimes management has a “bad hire” and that can cause quite a few problems; especially to a small business. Those issues must be dealt with quickly but you should know who your “core” employees are; you know who can be counted on to come in at night or on a weekend, if needed, without complaint. You know who is always there to help bolster his or her fellow employees when they have a tough day. You know who the sales person is that never makes excuses but keeps the bottom line solvent. You can’t lose these people; they have a vast amount of corporate memory and that helps to run your business. But more importantly they have a work ethic that is difficult to find these days. You know who is loyal to the company and you also know who is only there to collect a pay check. There is a big difference.
As I said earlier, the economic slump we currently find ourselves in will pass; they always do. When it does, you will want to be in a position to hit the ground running. So, if at all possible, try saving the cash flow by cutting programs before you are forced to cut people. A well-qualified and loyal group of employees is the most valuable asset of any business. It’s the people who control a business – not the other way around. If you have a well-trained and professional staff you must try to hold on to them through the use of any retention programs you have at your disposal. During the challenging times, a feeling of sincere camaraderie will help your business escape the next tight spot the company encounters. Your people are your most important asset.
